Japanese cookies are gaining attention both in Japan and abroad for their delicate flavors and beautiful appearance. They come in a wide variety of flavors featuring traditional Japanese ingredients such as matcha, brown sugar, yuzu, and roasted soybean flour (kinako), and offer a range of textures—from crispy and crumbly to soft and moist. The elegantly designed packaging and gift tins are also popular, deeply rooted in Japan’s culture of gift-giving for occasions like seasonal greetings and souvenirs. Unlike the chewy cookies of the U.S. or the rich, buttery cookies of Europe, Japanese cookies stand out with their refined sweetness and aesthetic appeal, truly embodying the essence of “Japanese-ness” in sweets.
谷歌