Do you know just how many KitKat flavors have been created in Japan?
More than 500 flavors have appeared in Japan over the years, offering an incredible variety of unique tastes.
Now that chocolate season is here, it is the perfect time to explore them!
In this article, we introduce the appeal of Japanese KitKat flavors and some of the most popular tastes. Read on and find your favorite.
More Than 500 Flavors | KitKat Categories Explained
Japanese KitKats stand out for their rich lineup, from classic products to regional and limited-edition releases.
Let’s take a look at the flavors currently available by category.
How Many KitKat Flavors Are Currently Sold in Japan?
As of 2026, about 35 varieties of KitKat are sold in Japan.
You can enjoy everything from globally popular matcha to Japan-exclusive and regional KitKat flavors.
The flavors fall into the following broad categories.
Classic Flavors
・Original
・Dark / Otona no Amasa
These are simple chocolate classics that have been loved for years.
Matcha and Japanese Tea Flavors
・Matcha
・Uji Matcha
・Uji Hojicha
Fruit Flavors
・Strawberry
・Amaou Strawberry
・Tokyo Island Lemon
・Orange Chocolate
These flavors are known for their fruity, refreshing taste.
Unique Flavors You Can Only Find in Japan
・Wasabi
・Japanese Sake
・Sakura
・Plum Wine
Enjoy distinctive tastes found only in Japanese KitKats, including wasabi, Japanese sake, sakura, and plum wine.
Next, here are some of the KitKat products you can buy on the NIPPON Journey website.
Available Worldwide: KitKats You Can Buy from NIPPON Journey
NIPPON Journey carries a wide variety, from classic flavors to regional specialties.
A Classic—But Surprisingly Different When You Compare Versions!
Let’s start with the classic KitKat: Milk Chocolate.
Did you know the Japanese and overseas versions differ subtly in size and chocolate flavor?
This is the perfect chance to compare them for yourself.
|
【Consumer Reviews】 |
The No. 1 Regional KitKat Best-seller on Our Site!
The best-selling regional KitKat on NIPPON Journey is beni-imo, or purple sweet potato!
Beni-imo is a red-purple sweet potato grown mainly in Okinawa Prefecture.
Made with plenty of purple sweet potato powder, this KitKat has a vivid purple color and a gentle, natural sweetness unique to Okinawan beni-imo.
| 【Consumer Reviews】
★The subtle purple sweet potato flavor was delicious! |
Cute Visually and Perfect for Gifts!
Mount Fuji is one of Japan’s most iconic symbols.
This special product brings Mount Fuji and KitKat together.
Not only the box but also the chocolate features a white and pale-blue gradient inspired by the snow-capped sight of Mount Fuji. With its eye-catching look and blueberry cheesecake taste, it is a popular gift.
| 【Consumer Reviews】
★I bought it as a souvenir for a friend, and they loved it! |
Not Sure Which One to Choose? Here Are Our Recommendations
●For your first purchase: Matcha
A classic flavor with worldwide popularity.
The balance between slightly bitter green tea matcha and rich chocolate is exquisite.
nipponjourney.jp/products/nestle-japanese-kitkat-mini-wafer-chocolate-rich-matcha
●For anyone with a sweet tooth: Strawberry
A popular flavor that perfectly balances chocolate sweetness with the refreshing tartness of strawberry.
Recommended for anyone who enjoys a fruity taste.
nipponjourney.jp/products/nestle-japanese-kitkat-mini-wafer-chocolate-strawberry
●For an unusual flavor experience: Wasabi
A distinctly Japanese flavor which is rare in its authentic version overseas.
You can enjoy the aroma and taste wasabi’s distinctive flavor, but without the intense kick, making it surprisingly easy to enjoy.
nipponjourney.jp/products/nestle-japanese-kitkat-wafer-chocolate-tamaruya-honten-wasabi-shizuoka
What to Try After KitKat: Recommended Japanese Snacks
KitKat is only the beginning of what Japanese snacks have to offer. Here are more recommendations, from long-selling favorites to indulgent chocolate treats.
Pocky: A Longtime Favorite in Japan
Have you heard of Pocky?
This iconic Japanese snack features slender biscuit sticks coated in chocolate.
Pocky also comes in regional products such as Yubari melon, Tokyo amazake, and Sato-nishiki cherry, often in a special larger size. Be sure to explore the selection.
| 【Consumer Reviews】
★A classic Pocky favorite loved throughout Japan! |
Shop here:
nipponjourney.jp/collections/pocky
For Chocolate Lovers
This premium product is Yuka Tiramisu Chocolate.
Caramel-coated almonds are wrapped in mascarpone cheese chocolate and finished with cocoa powder for an authentic, rich tiramisu taste. Matcha, kinako, and strawberry versions are also available. The stylish packaging makes them ideal for gifts or sharing.
| 【Consumer Reviews】
★There are many flavors, but this classic is my favorite! |
Shop here:
nipponjourney.jp/collections/tiramisu-chocolate
Want to Try Even More Japanese Snacks?
We Recommend a Snack Box!
Want to try a variety of Japanese snacks but not sure what to choose?
Leave it to NIPPON Journey!
Each box contains Japanese snacks carefully selected by our team, plus a fun bonus item.Choose a one-time box for an easy treat, or subscribe to discover new snacks every month.
Shop here:
nipponjourney.jp/pages/snack-boxes
Frequently Asked Questions
Q: Can Japanese KitKats be shipped overseas?
A: Yes. NIPPON Journey can ship a wide variety of products from Japan to customers overseas.
Q: What KitKat flavors are available?
A: Along with classic chocolate, matcha, and strawberry, you will also find regional flavors such as Tokyo Island Lemon or Japanese sake flavors, plus seasonal and limited-edition products.
Q: Which KitKat flavor is best for a first purchase?
A: For first-time buyers, we recommend matcha, strawberry, or milk chocolate. If you want a more unique taste of Japan, try wasabi or Japanese sake.
Q: Can I buy Japan-exclusive KitKats?
A: Yes. NIPPON Journey regularly adds Japan-exclusive products to its lineup.
Q: Will KitKats melt during shipping?
A: Because these products contain chocolate, they may soften in transit in warmer weather, although this does not affect product quality. NIPPON Journey also takes special care when packing orders to help chocolate items arrive in good condition.
Q: Where can I find ingredient and allergy information?
A: Detailed information is listed on each product page. If it is not shown, please contact us.
As the weather turns cooler and chocolate becomes easier to order, now is a great time to check out any flavors that have caught your eye. Some customers also enjoy chilling a KitKat for an ice-cold bite or pairing with Japanese tea.
NIPPON Journey will continue bringing high-quality Japanese products to customers around the world.
This article focused on Japanese KitKat, but you can find more content about Japanese food and snacks on our blog. Be sure to take a look.
